As consumers, we like to think having more choices is always a good thing. After all, why would we want to limit our options when shopping for that perfect television? In reality, too many choices can leave us paralyzed, staring blankly at a sea of T.V.s without any idea where to start.
There is no doubt that we live in a connected world and that more and more business is being done exclusively online. The statistics bear this out. Essentially, 61% of people with access to the Internet first conduct research on products they plan to buy online .
Baymard compiled a usability benchmark of 100-checkout processes ranked by checkout user experience.The report can be accessed through the link above, and sorted by industry type or checkout types (one-step or accordion). Users from 20-58 were used to test checkout experience in 15 of the largest e-commerce sites.
Christian Holst writes about ROCI Return on Click Investment. It’s a term used to describe the active user’s mental calculation on whether the path or experience they’ve chosen to purchase online is panning out—whether or not they want to “keep clicking”.
Shopping cart abandonment rates on the rise One reason for the high levels of shopping cart abandonment is comparison-shopping by online buyers—this is true for e-commerce as well as m-commerce. In a white paper by Listrak, Shopping Cart Abandonment Practices of the Internet Retailer 1000 Companies.
Social Network Authentication Social sign in via Facebook, Google+, and Twitter is common but Internet Retailers seem hesitant to initiate quick click registration for users. Music and social networking sites use this quick click registration, but E-commerce and M-commerce retailers seem hesitant to adopt although this strategy can help decrease abandonment.
“This past year appears to be an inflection point…with m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers.