Since the advent of Amazon in 1995, online shopping hasn’t changed all that much. The customer takes the time to find a particular product, puts it in their cart, and pays. Most online services change dramatically over the course of a few years, months even. For one of the most widespread services, eCommerce, to go…
December 2013 was retail’s biggest month of the year, for obvious holiday-related reasons. Brick and mortar stores saw a surge in sales compared to November, with shopper traffic increasing by 35%. However, in comparison to December 2012, sales took a serious hit, with traffic dropping nearly 18%. Some of this decline can be blamed on…
It seems the turkeys may have been out to sabotage holiday shopping this year. Thanksgiving fell a full six days later than it did last year, on November 28th. This meant that the mayhem of Black Friday heralded the coming of holiday shopping just two days before December 1st. Starting nearly a week behind schedule…
MasterCard and Global Insights recently released results of a research study they did on consumer attitudes about the use of personal data in social and commercial settings.
When it comes to finding the perfect anything, the internet has made our lives inconceivably easier, and harder, at the exact same time. The web has gifted us with 24/7 access to a seemingly infinite number of products, as well as a dizzying amount of information about them.
Despite the vultures circling over a U.S. economy reeling from a Government shutdown, the world of e-commerce is seeing record setting growth in the last half of 2013.
Personalization technology allows an ecommerce website to dynamically insert, customize or suggest relevant content to individual users. Using personalization techniques, a web-based merchant, as an example, can display a tennis-oriented banner for a returning tennis supplies buyer.
Before the Internet, retail shopping was a very personal experience. Customers participated in an interpersonal exchange with a salesperson. There was a lot of interaction and communication.
The internet changed almost every aspect of our society, though perhaps none quite as drastically as the way in which we buy things. It feels as if almost overnight we suddenly gained access to infinitely more products, and even more places to buy them.
In the world of online commerce, reaching your desired audience is a must. While it’s great to speak to a large number of potential consumers, what’s even better is speaking to a select few who are actively looking to engage with your company or service.