How Customers Feel About Data Collection
MasterCard and Global Insights recently released results of a research study they did on consumer attitudes about the use of personal data in social and commercial settings.
MasterCard and Global Insights recently released results of a research study they did on consumer attitudes about the use of personal data in social and commercial settings.
When it comes to finding the perfect anything, the internet has made our lives inconceivably easier, and harder, at the exact same time. The web has gifted us with 24/7 access to a seemingly infinite number of products, as well as a dizzying amount of information about them….
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Despite the vultures circling over a U.S. economy reeling from a Government shutdown, the world of e-commerce is seeing record setting growth in the last half of 2013.
Personalization technology allows an ecommerce website to dynamically insert, customize or suggest relevant content to individual users.
Using personalization techniques, a web-based merchant, as an example, can display a tennis-oriented banner for a returning tennis supplies buyer. …
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Before the Internet, retail shopping was a very personal experience. Customers participated in an interpersonal exchange with a salesperson. There was a lot of interaction and communication. …
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The internet changed almost every aspect of our society, though perhaps none quite as drastically as the way in which we buy things. It feels as if almost overnight we suddenly gained access to infinitely more products, and even more places to buy them….
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In the world of online commerce, reaching your desired audience is a must. While it’s great to speak to a large number of potential consumers, what’s even better is speaking to a select few who are actively looking to engage with your company or service. …
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As consumers, we like to think having more choices is always a good thing. After all, why would we want to limit our options when shopping for that perfect television? In reality, too many choices can leave us paralyzed, staring blankly at a sea of T.V.s without any idea where to start….
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Baymard compiled a usability benchmark of 100-checkout processes ranked by checkout user experience.The report can be accessed through the link above, and sorted by industry type or checkout types (one-step or accordion). Users from 20-58 were used to test checkout experience in 15 of the largest e-commerce sites. …
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