Christian Holst writes about ROCI Return on Click Investment. It’s a term used to describe the active user’s mental calculation on whether the path or experience they’ve chosen to purchase online is panning out—whether or not they want to “keep clicking”.
Shopping cart abandonment rates on the rise
One reason for the high levels of shopping cart abandonment is comparison-shopping by online buyers—this is true for e-commerce as well as m-commerce. In a white paper by Listrak, Shopping Cart Abandonment Practices of the Internet Retailer 1000 Companies. …