The internet changed almost every aspect of our society, though perhaps none quite as drastically as the way in which we buy things. It feels as if almost overnight we suddenly gained access to infinitely more products, and even more places to buy them….
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In the world of online commerce, reaching your desired audience is a must. While it’s great to speak to a large number of potential consumers, what’s even better is speaking to a select few who are actively looking to engage with your company or service. …
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“This past year appears to be an inflection point…with m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers. …
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