Ecommerce is the Quickest to Recover in 2013
Despite the vultures circling over a U.S. economy reeling from a Government shutdown, the world of e-commerce is seeing record setting growth in the last half of 2013.
Monthly Archives: October 2013
Personalization Is Simple
Personalization technology allows an ecommerce website to dynamically insert, customize or suggest relevant content to individual users.
Using personalization techniques, a web-based merchant, as an example, can display a tennis-oriented banner for a returning tennis supplies buyer. …
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Why Be Sneaky? making the shopping experience more personal
Before the Internet, retail shopping was a very personal experience. Customers participated in an interpersonal exchange with a salesperson. There was a lot of interaction and communication. …
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How to Capture the Online Consumer Electronics Market
The internet changed almost every aspect of our society, though perhaps none quite as drastically as the way in which we buy things. It feels as if almost overnight we suddenly gained access to infinitely more products, and even more places to buy them….
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Optimization Tips: Reaching Your Target Demographic
In the world of online commerce, reaching your desired audience is a must. While it’s great to speak to a large number of potential consumers, what’s even better is speaking to a select few who are actively looking to engage with your company or service. …
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Why More is Less in E-Commerce – The Paradox of Choice
As consumers, we like to think having more choices is always a good thing. After all, why would we want to limit our options when shopping for that perfect television? In reality, too many choices can leave us paralyzed, staring blankly at a sea of T.V.s without any idea where to start….
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