Despite the vultures circling over a U.S. economy reeling from a Government shutdown, the world of e-commerce is seeing record setting growth in the last half of 2013.
According to the US Commerce Department, Ecommerce sales in the second quarter of this year amounted to 64.8 billion dollars of revenue, up 18.5% from the 54.7 billion in the same quarter last year. This marks the biggest increase in year to year Ecommerce growth since 2007, before the U.S. financial collapse. With the internet proving to be one of the most durable markets in America, capturing an online sales audience with a usable website has never been more important.
When excluding items traditionally only purchased in person, such as automobiles and fuel, Internet Retailer estimates that Ecommerce accounted for 7.9% of total retail sales in the United States last quarter. Nearly 3% of these sales came from mobile phones (Mcommerce), the highest recorded in any quarter to date. These growing trends are showing no signs of slowing as brick and mortar business continue to trade their retail locations for streamlined, overhead-reducing websites.
As E and Mcommerce move closer toward becoming the dominant means by which US consumers purchase goods, it has never been more vital for a merchant to have a strong online presence. In the competitive online market consumers will utilize whatever site provides the best experience searching for and discovering the products they most desire. It follows that websites imploring product recommendation applications will see an ever increasing portion of this durable, and expanding market. Product recommendation applications provide for a uniquely intuitive user experience, helping websites differentiate themselves from the pack; something that will become increasingly more useful as more and more websites are formed each day.
While the U.S. economy has slowly risen to its feet in the aftermath of the 2008 financial collapse, internet commerce has proven to be a resilient and dependable marketplace that’s here to stay. The sooner businesses understand how to capture online audiences the more success and resilience they will have.